EVP Strategy Workshop | The Compass Method

What it is

Strategic clarity without the agency price tag.

Most EVP projects either never get started or end up as something generic that nobody uses. The EVP Strategy Workshop cuts through that. In one focused day we map the Compass Method to your organisation - your culture, your competition for talent, your ideal employee, and how your industry is perceived.

You don't need to have done anything on EVP before. You just need to show up ready to think honestly about your organisation and your people.

The workshop is designed for organisations with internal capability to drive execution. You leave with everything you need - the framework, the research plan, the templates, and the roadmap. The 30-day email support means I'm there if you get stuck.

Compass Method framework mapped to your organisation

Research plan with interview guides for every audience

Competitor analysis framework and motivation mapping

EVP territory hypotheses to test with your leadership team

Messaging matrix template ready to populate

90-day execution roadmap

All templates and tools in a working document

30-day email support as you execute

How it works

One day. One clear direction.

1

Pre-workshop preparation

Before the day, I send you a brief preparation pack covering what to bring and who to involve. No heavy lifting required - just a clear picture of where you are today.

2

Compass Method mapping

We work through each of the four compass points together - North (culture), South (competition), East (ideal employee), West (social climate). Building an honest picture of where you are and where you need to go.

3

Research and territory planning

We build your research plan - who to interview, what to look for externally, how to analyse competitor positioning. You leave knowing exactly what research you need and how to do it.

4

90-day roadmap

We close with a clear, prioritised 90-day plan. Research phase, EVP development, messaging matrix, internal rollout. You know what happens next and who does it.

5

30-day support

After the workshop you have 30 days of email support. If you get stuck, have a question, or want a second opinion on something - I'm there.

Is this right for you?

This works best when you have internal capability to execute.

The workshop gives you the strategy, the framework, and the tools. To get the most from it, you need someone internally who can lead the research and execution phase. That might be an HR Director, a People Business Partner, or a Talent Brand Manager.

If you're not sure whether your team has the capacity or capability to execute independently, we'll work that out together on the discovery call. If you need more support than the workshop provides, we'll find the right solution together.

This is right for you if

You have a named person who can lead execution

You have time to dedicate to the research phase

You want strategic clarity without full delivery

Budget is a constraint but the problem is real

You've never done EVP work before or need to start fresh

You might need more support if

Your HR team is already stretched

Nobody has experience turning research into messaging

Previous EVP attempts have stalled at execution

You need external credibility behind the findings

The business needs this done to a deadline

Get your EVP strategy in one day.

Strategic clarity without the agency price tag.

One day. One clear direction.

This works best when you have internal capability to execute.

Not sure if this is the right level of support?